2010 Interbrand ranking of Brazilian brands

Cyrela ranks among the 25 most valuable Brazilian brands, according to Interbrand's ranking. The brand's value has been calculated at R$545 million, placing the company in the 14th position.

17th TOP Imobiliário

Cyrela Brazil Realty marked its presence in the 17th edition of the TOP Imobiliário Award, in the Real Estate Developer (1st place) and Construction Company (3rd place) categories. The award is a partnership of the “Estadão” newspaper with Embraesp (Empresa Brasileira de Estudos de Patrimônio) the Brazilian Property Studies Company. In order to identify the winning companies, the TOP Real Estate uses the Embraesp ranking which is based on a survey that collects information about all new real estate projects or those coming on stream, offered to the market in the São Paulo metropolitan region in 2009. The residential or non-residential product data are grouped according to the number of projects, units, blocks, area and total products launched for developers, sellers and construction companies.

ABEMD Award

Actions created by Embrace receive national award

Two cases developed by Embrace Comunicação e Marketing de Relacionamento were recognized at the 16th ABEMD Award, promoted by the Brazilian Association of Direct Marketing. This is the most important award of this industry in Brazil, and it acknowledges Direct Marketing works in the Campaign and Program, Call Center, CRM/Database and Digital categories.

One of the winners is the "Eu indico Cyrela" (I recommend Cyrela ) case, developed by the agency for Cyrela Brazil Realty's projects in São Paulo. Because of this promotion, 10% of the recommendations have already resulted in sales. This has generated a 3,079% return on investment, which means each investment has generated a return of R$30.79 for every R$1.00 invested.

The other case is “Pré-venda Altobeli” (Altobeli Pre-sale), created to promote the Altobeli residential project in Caxias do Sul. This project is a partnership between Fisa and Goldsztein Cyrela. The action, carried out one week before the launch of the project's advertising campaign, generated sales representing 30% of Altobeli's units.

Click here for the award's press release

Cyrela among Brazil's 50 most valuable brands

Cyrela ranks 28th among Brazil's 50 most valuable companies, with brand value of R$ 526 million, in the ranking of “Isto É Dinheiro” magazine. The ranking was prepared by the research institutes Brand Analytics and Millward Brown, based on 2009 financial data versus the previous year.

Top Socioambiental Award

Cyrela Brazil Realty and Morar, through the Bem Querer Project, were awarded for the first time the Top Socioambiental prize, promoted by the Espírito Santo State Association of Sales and Marketing Officers (ADVB).

The purpose of this award is to acknowledge and honor, every year, the best projects and results in the social, environmental, cultural and citizenship fields that aim at community welfare and sustainable development.

Ademi – ES Award

Cyrela Brazil Realty and Morar Construtora have been awarded the ADEMI – ES prize for the first time.

The companies won the Advertising Campaign award with the Aldeia Parque Campaign, created by Set Comunicação.

Máster

Cyrela Brazil Realty won four awards at the 15th edition of the Prêmio Máster Imobiliário, promoted by SECOVI (the São Paulo State Housing Syndicate) together with FIABCI (International federation of the Real Estate Professions).

Winner cases:

1. Cosmopolita Work Style – Commercial Project
(Rio de Janeiro | RJZCYRELA / Carvalho Hosken)

2. Cidade Jardim - Professionals / Marketing
(Rio de Janeiro | RJZCYRELA / Carvalho Hosken)

3. Parque dos Sonhos - Professionals / Sales System
(São Paulo – Living Construtora / Cury Construtora e Incorporadora)

4. Escritórios Europa - Professionals/ Retrofit
(São Paulo - CYRELA BRAZIL REALTY / SKR Engenharia)

Euromoney

Cyrela competed for the first time in the “Euromoney's Real Estate Poll 2009”. The ranking was disclosed in September by the Euromoney magazine, and Cyrela ranked first as the best real estate company in Latin America.

Carta Capital

For the second year in a row, Cyrela Brazil Realty ranked first as the most admired company in Brazil in the Category of Homebuilders and Real Estate Developers, according to the result of the 12th edition of the research published in the news magazine Carta Capital.

Info Corporate – Best IT cases of 2009

Cyrela stood out in the Info Corporate award by Grupo Abril – Best Information Technology Cases 2009, with the BI case “Partnership Management”.

Valor 1000

Cyrela and CCP stand out among the 250 major holdings in the country
Cyrela Brazil Realty was once again listed among the 250 major holdings in the country at the “Valor 1000”, by the newspaper Valor Econômico, ranking 43rd. In this edition CCP (Cyrela Commercial Properties) was also listed in the category for the first time, ranking 181st.

“Valor 1000” is a roster of the one thousand largest Brazilian companies, ranked by net revenues, and divided into 25 sectors, each with a winning company.

Economatica

Cyrela is the major residential real estate company in Latina America and the USA
The Brazilian Cyrela is the major residential real estate company in Latin America according to the ranking considering companies in Latin America and the USA. The list considers the publicly held companies and their market cap, according to data by Economática.

Cyrela’s market cap is US$ 4,898 billion, as of august 27th, 2009.

Among all real estate companies, only two American ones of the heavy construction sector ranked better than Cyrela: Fluor Corporation (US$ 9,729 billion) and Jacobs Engineering (US$ 5,551 billion).

In the comprehensive ranking, another Brazilian company shows amongst the ten largest companies, MRV (US$ 3,120 billion), which also acts in the residential building industry, ranking ninth.

Still considering all sectors, six Brazilian companies are included in the top 20 construction companies ranking – Cyrela, MRV, PDG Realty (US$ 2,340 billion), BR Malls (US$ 2,061 billion), Gafisa (US$ 1,989 billion), Multiplan (US$ 1,975 billion) –, along with 11 American and three Mexican companies.

Cyrela Brazil Realty collects the DCI Most Admired Companies award for the first time, in the “Engineering and Construction” category. This initiative has existed for six years, and is based on interviews by journalists from the DCI newspaper in 2008, when 2145 executives were canvassed.

 

Cyrela was classified in the ranking of the "100 most innovative companies in Information Technology in 2008”, taking 48th place in the overall classification and 2nd place in the civil construction sector.

Organized by the Information Week Brasil magazine, in partnership with Deloitte, the key factors for companies to qualify were: innovation processes, program management; percentage of the IT area budget invested in innovation and alignment of the area with the company’s strategic proposals.

 

 

Cyrela Brazil Realty is the highlight at the "Brazil Intangibles Award (PIB)", a pioneering initiative of the Padrão Group, and promoted through the Consumidor Moderno magazine and DOM Strategy Partners, which aims to recognize companies that employ excellence in managing their intangible assets, increasingly fundamental in composing market value and in building the reputation of corporations operating in the modern global economy.

Competing with the thousand largest companies in Brazil, Cyrela took first place in the special category “Best in the Novo Mercado”. The companies comprising this segment of the Bovespa (the São Paulo Stock Exchange) commit themselves to adopting corporate governance practices and disclosure of additional information in relation to that required by legislation.

 

Click here to see the ad for the award

The 14th edition of the Real Estate Master Award – an event sponsored by SECOVI (The Housing Union) in partnership with the FIABCI (International Federation of Real Estate Professionals)-this year chose 17 cases from among the 70 enrolled. Cyrela Brazil Realty received awards for the cases:

- Çiragan-SP in the "Residential Project" category;
- Villa Lobos Office Park-SP in the "Marketing/Sales Professionals" category;
- Le Parc Residential Resort Salvador-BA in the "Marketing Professionals” category.

Cyrela wins prize for ADEMI-Niterói Top Real Estate

At the second edition of the ADEMI-Niterói Top Real Estate event, RJZ Cyrela will once again be on the stage to receive two awards. Novo Portinho won an award in the "Building Lot" category, and Ventura Niteroi in the Large "Economical Residential Project" category – it is worth mentioning that last year RJZ Cyrela also reached the finals.

The purpose of the award is to recognize and encourage professional excellence in the local real estate sector of Niterói, by awarding prizes and disclosing the performance of the companies and professionals affiliated to the ADEMI-Niterói. The choice is made by a commission of judges who analyze work completed, on-going or projected in cities in the State of Rio de Janeiro, with the exception of the capital.

The official award ceremony will take place on August 5. The time and venue have yet to be announced.

Get to know the award-winning products:

Novo Portinho: an RJZ Cyrela project in partnership with the construction company Modular and S.D. Treiger. The product offers the best that Cabo Frio has to offer, with planned building lots for those in search of quality of life, wellbeing, comfort and contact with nature. A place for you to feel at home.

Ventura Niterói: An apartment with everything modern condos have to offer: leisure facilities like those of a club, security and well being for the whole family. The project is located in a region with access to a shopping mall, a highway, schools and hypermarkets.

For the seventh consecutive year, Cyrela Brazil Realty took first place in the Property Development category at the TOP Real Estate Awards. The award is a partnership of the “Estadão” newspaper with Embraesp (Empresa Brasileira de Estudos de Patrimônio (the Brazilian Property Studies Company). In order to identify the winning companies, the TOP Real Estate uses the Embraesp ranking which is prepared based on a survey that collects information about all new real estate projects or those coming on stream, offered to the market in the São Paulo metropolitan region in 2007. The residential or non-residential product data are grouped according to the number of projects; units; blocks, area and total products launched for developers, sellers and builders.

There is also a Sales Performance category which aims to highlight the Best practices in real estate sales by awarding prizes to successful case studies. Cyrela received an award for the "Domínio Marajoara" case. Living was also awarded a prize for the "Parque dos Sonhos" case.

For the fifth consecutive year, Cyrela Brazil Realty took first place in the ranking of Brazil’s most admired companies, in the Construction and Real Estate Development category, according to the result disclosed in the 10th edition of the Carta Capital/TNS InterScience survey.

RJZ Cyrela was the highlight at the 2007 Master Real Estate Award, organized by the Ademi-RJ (the Association of Real Estate Market Company Managers). Among the 35 award categories, RJZ Cyrela projects were the highlight under the following criteria:

- Mid-size residential group- Duo Prime
- Large residential project - Mandarim;
- Mid-size residential project - Maximum Double Suites;
- Large residential building project - Les Palais Botafogo;
- Mid-size residential building project - Lanai Condomínio Spa;
- Large project Marketing/sales - Norte Village Residencial;
- Large urbanism project - Cidade Jardim.

 

For the sixth consecutive year, Cyrela Brazil Realty took first place in the Property Development category at the TOP Real Estate Awards. The award is a partnership of the “Estadão” newspaper with Embraesp (Empresa Brasileira de Estudos de Patrimônio (the Brazilian Property Studies Company). In order to identify the winning companies, the TOP Real Estate uses the Embraesp ranking which is prepared based on a survey that collects information about all new real estate projects or those coming on stream, offered to the market in the São Paulo metropolitan region in 2006. The residential or non-residential product data are grouped according to the number of projects; units; blocks, area and total products launched for developers, sellers and builders.

 

For the fourth consecutive year, Cyrela Brazil Realty was the highlight at the ADVB (Association of Sales and Marketing Managers in Brazil) Top of Marketing Award, which makes award to companies that best sustain their product, service or brand using innovative and consistent marketing tactics.

At the 37th edition of the event, the Galleria Boulevard projects, in partnership with Rossi in Campinas, and Cosmopolitan Work Style, in partnership with Carvalho Hosken in Rio de Janeiro, were the award-winning cases.

 

2006 Top of Marketing Award

 

At the 13th edition of the Top Real Estate Award, Cyrela Brazil held on to 1st place in the Real Estate Development and Construction categories. The award is made every year by the O Estado de S. Paulo newspaper in partnership with Embraesp, and is given to companies in the sector that stood out during the year.

 

Carta Capital Award – The most admired companies in Brazil in 2005

Cyrela was once again at the top of the list of the most admired construction and real estate development companies, a Carta Capital/ TNS Interscience survey of the performance of companies in 43 sectors of the economy.

 

Carta Capital Award – The most admired companies in Brazil in 2004

Cyrela took first place in the construction and real estate development categories in the second survey undertaken by Carta Capital / Interscience, which has been carrying out this survey for 7 years.

 

"Folha" Quality Award - April 2004

During its 3rd edition, the “Folha” Quality Award introduced the quantitative ranking of commercial and residential buildings. The great differentiating feature of this award is that it is the clients who evaluate the companies through a study carried out by Datafolha.

Cyrela took 1st place with the Launch of the Year in horizontal residential real estate - Mandarim -.

2004 Top Real Estate Award

 

Nine hundred and nine construction, real estate development and sales companies took part in the 2004 Top Real Estate Award.

The 12th edition of the Award, offered every year by the O Estado de S. Paulo newspaper, awards those who made a name for themselves during the year. Cyrela - Brazil Realty took first place in the Real Estate Development and Construction categories.

 

Top of Marketing Award

Cyrela and RJZ win the Top of Marketing for the 2nd consecutive year.

For the second consecutive year, Cyrela and RJZ Engenharia have won the Top of Marketing Award from the ADVB (the Association of Marketing and Sales Managers in Brazil). This time, the winning case was Le Monde Office, a commercial project launched in Rio de Janeiro. In 2004, the chosen project was Le Parc Residential Resort, which has the same professional team as Le Monde.

Now in its 35th edition, the purpose of the Top of Marketing Award is to recognize those organizations that strengthen the creation and permanence of their product, service or brand using innovative and consistent strategies.

2003 Top Real Estate Award

 

The Real Estate Award, organized for the last 11 years by the Estado de São Paulo newspaper, based on data from Embraesp (the Brazilian Property Studies Company), aims to encourage one of the most important sectors of the Brazilian economy.

The Cyrela and Brazil Realty group won 1st prize in the real estate developer category and 2nd place in the construction company category, based on the numbers of new projects, blocks, units, total area and final product launched in the metropolitan region of São Paulo during the year 2003.