Favorable scenario
The Company is confident in the future and prepared to keep on creating value
The Brazilian real estate market is experiencing a very promising moment. Projections show an increased access of C and D classes to credit, and increased income of classes A and B, in addition to the incentive of the program “Minha Casa, Minha Vida” by the federal government, aimed at popular constructions. Another positive aspect is the lower exposure of Brazil to the global economic crisis, making the market more attractive to investors.
The more favorable conditions of the macroeconomic scenario, such as the growth of the Gross Domestic Product, the increased employment, increased income, result in a more optimistic outlook. Thus, Cyrela is well positioned to meet the expected demand for residential and retail properties.
For 2011 and 2012, the expectation is reaching at least 70% of launches in-house construction, reinforcing growth on consolidated markets, which is the result of strong knowledge of the brand and the consolidation of the brand and the operation on its markets. This is also intended to mitigate the risk of new increases of project costs, intensifying its programs for training the workforce at construction sites.
The segment of Living Construtora is well positioned on the Brazilian real estate market, since Caixa Econômica Federal (CEF) announced in 2011 the raised price limit for units eligible to be financed by the program “Minha Casa, Minha Vida”, and the revision of income ranges. This will allow for the purchase of lands in metropolitan areas; will also provide financing coverage to existing products and future launches, thus increasing the overall sales potential.
Challenges related to and environmental matters are still out there. And Cyrela will continue developing increasingly sustainable projects, with initiatives aimed at the quality of life of surrounding communities.
In brief: profitability, quality, ethics, and innovation are the pillars supporting the Company and getting it ready for the future. Those are bases that will surely secure the sustainability of Cyrela’s business.
